To celebrate the launch of two limited edition Smirnoff No. 21 pack designs by acclaimed Australian artists Beastman and Nanami Cowdroy, Smirnoff Australia launches an interactive gallery in Sydney’s Surry Hills housing a one-of-a-kind art installation that allows visitors to help create a piece of artwork that will contribute to the design for a third, and final, Limited Edition pack. I was sent on assignment by Mecho to attend the media night and photograph the event.
Besides filling up on free flowing cocktails, media were invited to produce their very own of pieces of art using the paper chromatography process – a method for testing the purity of compounds and identifying substances. Reminiscence of high school chemistry class.
I was lucky to grab Nanami aside for a brief chat about her amazing work, my favourite pieces being ones of her cranes. On her design for Smirnoff, Nanami says, “I found the Smirnoff concept of “purity” to be ideal, as I’m accustomed to starting with a blank canvas, which I find is always exciting and enticing. I was inspired by the unique twisting design of the Smirnoff Limited Edition pack – which sparked the idea of a playful octopus, its tentacles coiling around and embracing the bottle within.”
The Smirnoff Start Pure Gallery on 375 Crown St, Surry Hills is open to the public until Thursday, 8th March 10am – 5pm daily.