Launch of El Jimador Tequila at LoFi

Photography is a weird and wonderful professional and my clients vary vastly from one day to the next. Last weekend I was photographing a wedding at Luna Park, a few days after that my model was crying and threatening to vomit milk on my camera equipment (granted my model was a 4 week old baby). Tonight free flowing tequila and fairy floss was the flavour of the night.Product launches are great fun and the launch of El Jimador Tequila was like none other.

 

 “RAW Talent – Real Spirit of Mexico City” Presented by El Jimador – The creativity, excitement and grit of Mexico City comes to Sydney for one night only. Curated by DFC Mexico City and put together by Urban Media & 6 Degrees Creative, the exclusive event showcased Mauricio Limon + Emilio Chapela + DFC + THe Marvellous M&M + Trans-X.

Award-winning Mexico City artist Mauricio Limon, describes the focus of his work as being a “psychosomatic experiences that descend from the use of different psychotropical substances” prepared his unique fairy floss installations at the event, producing what he describes as “something similar to a cave after nuclear fusion.” Limon creates his fairy floss installations, known as Big Fellow, with massive amounts of the sugary treat in pink and blue creatively fan-blown across neon lights to produce a bright yet mystical effect.

As well as Mauricio’s good-enough-to-eat installations, guests viewed works by one of Mexico’s most talked-about modern artists, Emilio Chapela, famous for his Google-inspired pieces, while fashionable DJ duo The Marvelous M&M’s and Mexico City-based synth pop phenomenon Trans-X brought the best of Mexico’s underground music scene to Sydney.

 

The colourful guestlist featured characters from Sydney’s world of fashion, music and art scene.

Full gallery of photos are here. Article and interview by Mecho.

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About Josephine Ki Photography

freelance wedding | events | portraits | documentary | editorial photographer www.josephineki.com
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